This job may not require you to have an IQ score of 180 or the technical skills necessary to build a website, but there’s no doubt about the amount of emotional intelligence that it is imperative to have in the field of Public Relations. This morning you were fast-talking and aggressive pitching Client X’s story to Reporter A but now you switch to the enthusiastic and patient demeanor that Client X responds to best. No prob!” and then gather all the necessary info on Client X. You take a breath, respond to your boss with a “Got it. But just when you think the day is over, your boss pings you to let you know that you’ll need to call Client X to explain the details of the latest project. Now, as the day comes to an end, you’re ready to go home. Your lunch break consisted of a granola bar hastily shoved into your mouth and washed down with a glass of water just in time to make yet another phone call. It’s 6:30pm and you’ve barely left your desk all day.
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